ROI-Driven paid search optimization
Join Social Wits in the pursuit of advertising excellence, where every click counts and every penny invested contributes to your business growth.At Social Wits, we understand the critical importance of not just attracting clicks but ensuring every dollar spent translates into tangible returns.
- Strategic Bidding Tactics
- SKAGS (single keyword ad groups)
- Data-Driven Decision Making
- Continuous Improvement Framework
- Landing page creation & optimization
- Search engine retargeting
Social Wits
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
At Social Wits, we recognize the power that lies in the seamless integration of Search Engine Marketing (SEM) and Conversion Rate Optimization (CRO). Our content series explores the dynamic duo of driving traffic and ensuring that every visitor becomes a valuable conversion. Dive into a comprehensive approach that transforms your online presence into a conversion-centric powerhouse.
Social Wits provides insights into aligning keywords, ad copy, and landing page experiences to create a seamless user journey from search to conversion.
Real certified Google Ads professionals
Real certified Google Ads professionals are individuals who have undergone rigorous training and successfully passed Google’s certification exams, demonstrating their proficiency in effectively managing Google Ads campaigns. These professionals possess in-depth knowledge of Google Ads features, optimization strategies, and best practices.
what you get
What is included in our paid search marketing services?
Paid search marketing services typically encompass a range of activities aimed at maximizing the effectiveness of online advertising campaigns.
services
Setup
Research
ad services
services
PPC audit services
PPC (Pay-Per-Click) audit services encompass a comprehensive and meticulous examination of your paid advertising campaigns with the overarching objective of identifying areas for improvement, optimizing overall performance, and ensuring the judicious utilization of your advertising budget. Through a thorough analysis of various components within your PPC accounts, these services aim to enhance the efficiency and effectiveness of your online advertising efforts. The ultimate goal of a PPC audit is to refine and fine-tune your campaigns, ensuring they align seamlessly with your business goals while maximizing the impact of your advertising investment.
Setup
Campaign Setup
Campaign Setup is a crucial phase in the realm of digital marketing where strategic planning and meticulous execution lay the foundation for successful online advertising endeavors. This process involves the creation and configuration of targeted campaigns within advertising platforms such as Google Ads or other online advertising networks.
During Campaign Setup, experienced marketers meticulously define the campaign’s objectives, target audience, and budget constraints. They segment campaigns into ad groups, each tailored to specific themes or products, optimizing relevance for both users and search engines. Ad creatives, including compelling copy and eye-catching visuals, are crafted to engage the audience and drive desired actions.
Research
Keyword Research
Keyword Research is a foundational and strategic process within the realm of digital marketing, playing a pivotal role in shaping effective online campaigns. It involves the systematic exploration and analysis of terms and phrases that potential customers might use when searching for products, services, or information relevant to a particular business.
This comprehensive process begins with identifying key industry-specific or niche-related terms that are not only relevant to the business but also reflect the search intent of the target audience. Experienced marketers delve into various tools and analytics to uncover high-performing keywords, assessing factors such as search volume, competition level, and relevance.
ad services
Social media ad services
Social media ad services form a comprehensive suite of strategic and tactical activities meticulously crafted to harness the influential potential of various social platforms for impactful advertising. These services are specifically designed to assist businesses in forging meaningful connections with their target audience, fostering brand awareness, fostering engagement, and achieving precise marketing objectives. The spectrum of social media ad services encompasses a diverse array of components, contributing to the holistic success of a brand’s online presence.
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
